Thursday, October 23, 2008

VAIO


VAIO is a sub-brand for many of Sony's computer products. It was originally an acronym for Video Audio Integrated Operation, but since 2008 amended to Visual Audio Intelligence Organizer to celebrate the brand's 10th year anniversary. The branding was created by Timothy Hanley to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example of this was the Sony VAIO W Series personal computer, which functioned as a regular computer and a miniature entertainment center. Although Sony made computers in the 1980s for the Japanese market only, Sony withdrew from the computer business around the turn of the decade. Sony's re-entry to the computer market, this time globally, under the new VAIO brand, started in 1996 with the PCV series of desktops. The VAIO logo also represents the integration of analog and digital technology. The 'VA' represents an analog wave and the 'IO' represents digital binary code.

Sony is expanding the use of the VAIO label. It can now be found on notebooks, subnotebooks, desktop, media centres, and a hard-disk-based audio player that comes in both 20GB and 40GB variations (called VAIO POCKET player). Network media solutions by Sony will also carry the VAIO brand.
VAIO notebooks are usually shipped with Microsoft Windows Vista Business (Business line) or Windows Vista Home Premium. The highest end of the AR series spec are the exception, coming with Windows Vista Ultimate.
In mid-2005, all models stopped shipping with a Recovery CD, which was replaced by a hidden partition on the hard drive, accessible at boot via the BIOS or also within Windows via a utility. The partition allows the user to either reimage his hard drive to factory state, or to create recovery media. VAIO users are prompted to create a set of recovery CDs or DVDs immediately after purchase, along with a prompt to register at My Club Vaio, a internet forum for VAIO users which also provides automatic driver updates and technical support via email, along with exclusive desktop wallpapers and promotional offers.
On recent models, you are also prompted to register your trial versions of Microsoft Office and Norton Anti-Virus upon initial boot. However, Norton is being replaced with McAfee Antivirus on the newest models.
VAIO computers come with components from companies such as Intel processors, Seagate Technology, Fujitsu or Toshiba hard drives, Infineon RAM, Atheros and Intel wireless chipsets, Sony (usually made by Hitachi) or Matsushita optical drives, Intel or NVIDIA graphics processors and Sony speakers. Recent laptops are being shipped with Qimonda RAM, HP speakers with Realtek High Definition Audio Systems, optional Dolby Sound Room technology

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